In today’s online world, attaining sales leads and converting them into actual sales is a very daunting task. Gone are the days of traditional print advertising, in magazines and newspapers, or for that matter, visiting clients door to door. In today’s world of social media, generating sales lead has taken an entirely different avenue-which is known as “online lead generation”. With this new avenue of attaining sales leads, a business often relies upon the use of an article for attention getting. Here is how the process works.